Times PErfumes
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Times Perfumes
Perfumes Retail Shop
Australia
Client Background
Times Perfumes is a retail store in Australia specializing in multi-brand perfume collections, offering customers a wide range of international and luxury fragrances.
The Challenge
The client decided to rename the brand and sought a complete redesign and redefinition of their identity. The goal was to create a modern, minimal, and direct visual system supported by clear brand guidelines that could work seamlessly across retail and digital platforms.
Our Solution
We developed a new brand identity system centered on a minimalist, versatile logo designed to be adaptable across modern marketing channels. A refined color palette and typography system were introduced to bring clarity, sophistication, and energy to the brand’s communications. Alongside this, we created a cohesive visual language to strengthen digital marketing efforts and streamline B2C brand communications.
Execution
The refreshed identity was applied across the website, social media, investor pitch decks, and event branding — ensuring a consistent and impactful presence at every customer and stakeholder touchpoint.
Outcome
The rebrand repositioned Times Perfumes as a contemporary, credible retail brand, enhancing customer perception and increasing brand recall. The transformation led to stronger investor confidence, improved engagement, and a measurable uplift in customer acquisition, with sign-ups increasing by 30% post-launch.
Times Perfumes
Perfumes Retail Shop
Australia
Client Background
Times Perfumes is a retail store in Australia specializing in multi-brand perfume collections, offering customers a wide range of international and luxury fragrances.
The Challenge
The client decided to rename the brand and sought a complete redesign and redefinition of their identity. The goal was to create a modern, minimal, and direct visual system supported by clear brand guidelines that could work seamlessly across retail and digital platforms.
Our Solution
We developed a new brand identity system centered on a minimalist, versatile logo designed to be adaptable across modern marketing channels. A refined color palette and typography system were introduced to bring clarity, sophistication, and energy to the brand’s communications. Alongside this, we created a cohesive visual language to strengthen digital marketing efforts and streamline B2C brand communications.
Execution
The refreshed identity was applied across the website, social media, investor pitch decks, and event branding — ensuring a consistent and impactful presence at every customer and stakeholder touchpoint.
Outcome
The rebrand repositioned Times Perfumes as a contemporary, credible retail brand, enhancing customer perception and increasing brand recall. The transformation led to stronger investor confidence, improved engagement, and a measurable uplift in customer acquisition, with sign-ups increasing by 30% post-launch.