Zyan PErfumes

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ZAYN Perfumes

Perfume Company
Ahmedabad, India

Client Background

As a designer who has collaborated with numerous brands, I wanted to create something of my own — a venture rooted in design sensibility, storytelling, and creative expression. That vision led to the creation of ZAYN Perfumes,launched last year. At ZAYN, each fragrance is crafted as more than just a scent — it is a poetic expression in a bottle,blending elegance with modernity and tradition with innovation. Every detail, from the olfactory composition to the visual design, is carefully shaped to delight the senses and leave a lasting impression.

The Challenge

The primary challenge was to build a distinctive brand identity in a perfume market already saturated with global and local players. I envisioned a short, bold name with cultural depth and sharp memorability. After nearly 20 days of exploration, we finalized ZAYN (from Arabic, meaning Grace). The four-letter structure gave the brand clarity and impact.

For the logo, we broke away from convention. Instead of emphasizing the first letter “Z,” we highlighted the “Y,” creating a subtle disruption that challenges traditional perfume brand identity norms. This typographic play gave the brand an unconventional edge and high recall value.

Equally deliberate was the choice of a black-and-white-only identity system. By stripping away color, the brand embraced what I call the “pure visual soul” of design — minimalism, sophistication, and timelessness without distraction.

Our Solution

We built a typography-led identity system that reflected ZAYN’s philosophy of sophisticated modernism with a refined edge. The design direction ensured that the brand would stand out while remaining versatile across packaging, marketing, and digital environments. Every touchpoint reinforced a sense of poetry, grace, and bold simplicity.

Execution

  • Crafted a typographic logo with emphasis on the unconventional “Y”
  • Developed a minimal black-and-white color system rooted in elegance and timeless appeal
  • Designed packaging systems with clean structures, refined finishes, and premium detailing
  • Extended the visual identity across print, social media, campaigns, and digital assets
  • Built a comprehensive brand guideline system to ensure consistent future application

Outcome

ZAYN Perfumes launched with an identity that was minimalist yet disruptive, instantly setting it apart from the clutter of traditional perfume branding. The design generated curiosity and early brand recognition among both customers and distributors. By positioning itself at the intersection of modern design and artisanal perfumery, ZAYN successfully established its early recall, credibility, and aspirational value. This strong foundation continues to shape its journey toward becoming a recognizable and desirable perfume brand in India and beyond.

ZAYN Perfumes

Perfume Company
Ahmedabad, India

Client Background

As a designer who has collaborated with numerous brands, I wanted to create something of my own — a venture rooted in design sensibility, storytelling, and creative expression. That vision led to the creation of ZAYN Perfumes,launched last year. At ZAYN, each fragrance is crafted as more than just a scent — it is a poetic expression in a bottle,blending elegance with modernity and tradition with innovation. Every detail, from the olfactory composition to the visual design, is carefully shaped to delight the senses and leave a lasting impression.

The Challenge

The primary challenge was to build a distinctive brand identity in a perfume market already saturated with global and local players. I envisioned a short, bold name with cultural depth and sharp memorability. After nearly 20 days of exploration, we finalized ZAYN (from Arabic, meaning Grace). The four-letter structure gave the brand clarity and impact.

For the logo, we broke away from convention. Instead of emphasizing the first letter “Z,” we highlighted the “Y,” creating a subtle disruption that challenges traditional perfume brand identity norms. This typographic play gave the brand an unconventional edge and high recall value.

Equally deliberate was the choice of a black-and-white-only identity system. By stripping away color, the brand embraced what I call the “pure visual soul” of design — minimalism, sophistication, and timelessness without distraction.

Our Solution

We built a typography-led identity system that reflected ZAYN’s philosophy of sophisticated modernism with a refined edge. The design direction ensured that the brand would stand out while remaining versatile across packaging, marketing, and digital environments. Every touchpoint reinforced a sense of poetry, grace, and bold simplicity.

Execution

  • Crafted a typographic logo with emphasis on the unconventional “Y”
  • Developed a minimal black-and-white color system rooted in elegance and timeless appeal
  • Designed packaging systems with clean structures, refined finishes, and premium detailing
  • Extended the visual identity across print, social media, campaigns, and digital assets
  • Built a comprehensive brand guideline system to ensure consistent future application

Outcome

ZAYN Perfumes launched with an identity that was minimalist yet disruptive, instantly setting it apart from the clutter of traditional perfume branding. The design generated curiosity and early brand recognition among both customers and distributors. By positioning itself at the intersection of modern design and artisanal perfumery, ZAYN successfully established its early recall, credibility, and aspirational value. This strong foundation continues to shape its journey toward becoming a recognizable and desirable perfume brand in India and beyond.
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