Auxentios Technology
Home / Case Studies / Auxentios technology
Auxentios Technology
B2B SaaS Product
Bangalore, India
Client Background
Auxentios Technology is a B2B SaaS product company offering a complete equipment lifecycle platform — from configuration and quoting (CPQ) to aftersales management. Their AI-driven platform helps the heavy machinery industry streamline long sales cycles by enabling faster configuration, quoting, and seamless management of service contracts, parts, and warranties — all in one solution.
The Challenge
Ashok, the founder, is an accomplished engineer with over 15 years of experience in global technology companies. With Auxentios, his first SaaS venture, he introduced an AI-powered platform to reduce traditionally long equipment sales cycles by up to 80% compared to existing industry software. The challenge was to create a brand identity that captured both the industrial nature of the business and its cutting-edge technology focus, while positioning the startup as credible and future-ready.
Our Solution
Through research and exploration, we developed multiple visual concepts that combined contemporary design with an AI-driven aesthetic. The identity was designed to communicate innovation, trust, and efficiency while remaining adaptable across product UI and brand communication.
Execution
We began with sketch explorations, moving into digital refinement of the logo, iconography, and visual system. The brand language extended into software UI elements, custom illustrations for infographics, website design, typography system, motion graphics, and a full suite of brand visual assets including decks, presentations, and stationery. This ensured a cohesive and versatile brand ecosystem across both digital and physical touchpoints.
Outcome
The new identity positioned Auxentios as a credible, innovative, and future-focused SaaS brand in the heavy machinery industry. The cohesive visual system strengthened investor presentations, improved product demos, and helped the startup establish trust quickly with enterprise clients in a competitive market.
Auxentios Technology
B2B SaaS Product
Bangalore, India
Bangalore, India
Client Background
Auxentios Technology is a B2B SaaS product company offering a complete equipment lifecycle platform — from configuration and quoting (CPQ) to aftersales management. Their AI-driven platform helps the heavy machinery industry streamline long sales cycles by enabling faster configuration, quoting, and seamless management of service contracts, parts, and warranties — all in one solution.
The Challenge
Ashok, the founder, is an accomplished engineer with over 15 years of experience in global technology companies. With Auxentios, his first SaaS venture, he introduced an AI-powered platform to reduce traditionally long equipment sales cycles by up to 80% compared to existing industry software. The challenge was to create a brand identity that captured both the industrial nature of the business and its cutting-edge technology focus, while positioning the startup as credible and future-ready.
Our Solution
Through research and exploration, we developed multiple visual concepts that combined contemporary design with an AI-driven aesthetic. The identity was designed to communicate innovation, trust, and efficiency while remaining adaptable across product UI and brand communication.
Execution
We began with sketch explorations, moving into digital refinement of the logo, iconography, and visual system. The brand language extended into software UI elements, custom illustrations for infographics, website design, typography system, motion graphics, and a full suite of brand visual assets including decks, presentations, and stationery. This ensured a cohesive and versatile brand ecosystem across both digital and physical touchpoints.
Outcome
The new identity positioned Auxentios as a credible, innovative, and future-focused SaaS brand in the heavy machinery industry. The cohesive visual system strengthened investor presentations, improved product demos, and helped the startup establish trust quickly with enterprise clients in a competitive market.