Handy Jack
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HandyJack
Home Services Brand
Australia
Australia
Client Background
HandyJack is a professional home services company in Australia, offering solutions such as gardening, deep cleaning, plumbing, and general maintenance for both residential and commercial spaces.
The Challenge
The client wanted to launch a comprehensive home services brand aimed at solving everyday problems for busy working couples and commercial properties. Initially, they attempted to create their own logo but found it lacked professionalism and clarity. Through a referral from previous clients, HandyJack approached me to design a complete brand identity system and supporting creative assets for brand communication.
Our Solution
We developed a modern and approachable brand identity that reflects reliability, efficiency, and trust — values essential in the home services industry. The logo system was designed to be versatile and scalable, supported by a clean typography system and a fresh color palette that conveys professionalism and accessibility. We also created a set of icons and visual elements to represent different service categories, making the brand intuitive and easy to navigate for customers.
Execution
The new brand identity was rolled out across digital and print touchpoints, including the website, social media, service brochures, uniforms, and vehicle graphics. This ensured HandyJack’s brand was consistent, recognizable, and customer-friendly across every channel.
Outcome
The new identity positioned HandyJack as a professional and trustworthy home services provider from day one. The clear and cohesive visual identity also helped HandyJack communicate its wide range of services effectively, leading to increased inquiries and stronger brand recall.
HandyJack
Home Services Brand
Australia
Australia
Client Background
HandyJack is a professional home services company in Australia, offering solutions such as gardening, deep cleaning, plumbing, and general maintenance for both residential and commercial spaces.
The Challenge
The client wanted to launch a comprehensive home services brand aimed at solving everyday problems for busy working couples and commercial properties. Initially, they attempted to create their own logo but found it lacked professionalism and clarity. Through a referral from previous clients, HandyJack approached me to design a complete brand identity system and supporting creative assets for brand communication.
Our Solution
We developed a modern and approachable brand identity that reflects reliability, efficiency, and trust — values essential in the home services industry. The logo system was designed to be versatile and scalable, supported by a clean typography system and a fresh color palette that conveys professionalism and accessibility. We also created a set of icons and visual elements to represent different service categories, making the brand intuitive and easy to navigate for customers.
Execution
The new brand identity was rolled out across digital and print touchpoints, including the website, social media, service brochures, uniforms, and vehicle graphics. This ensured HandyJack’s brand was consistent, recognizable, and customer-friendly across every channel.
Outcome
The new identity positioned HandyJack as a professional and trustworthy home services provider from day one. The clear and cohesive visual identity also helped HandyJack communicate its wide range of services effectively, leading to increased inquiries and stronger brand recall.