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Design Guru
B2B Creative Marketplace
Mumbai, India
Client Background
DesignGuru (now closed due to personal reasons) was a B2B online marketplace providing digital design assets tailored for startups and small businesses. Unlike generic platforms, DesignGuru focused on creating India-specific cultural and business visual assets for branding and social media marketing, offering a localized alternative to global platforms like Shutterstock.
The Challenge
Although the business model was strong, the existing logo and brand identity lacked strategic alignment and relevance to their vision. Their visual system did not communicate the uniqueness of their offering or differentiate them in a competitive market. Through a LinkedIn connection, they approached me to redesign their brand identity, visual design system, and overall brand language to reflect their positioning more effectively.
Our Solution
We began by analyzing the platform’s core value proposition — localized, versatile, and professional design assets for the Indian business ecosystem. From this, we developed multiple identity concepts that balanced creativity with clarity. The new system emphasized modern minimalism infused with cultural cues, symbolizing both accessibility for startups and credibility for professional use.
Execution
The redesigned brand identity included:
- A new logo system adaptable across digital and print applications
- A vibrant color palette inspired by Indian design sensibilities yet modernized for tech appeal
- A typography system optimized for both readability and visual impact in digital platforms
A visual language adaptable to website, digital assets library, marketing campaigns, and social media communications
Outcome
The refreshed identity gave DesignGuru a distinct, professional, and culturally resonant brand presence, helping them communicate their niche offering clearly to startups and SMEs. While the company was later shut down for personal reasons, the rebranding project was recognized by their stakeholders as a strong, strategic step that successfully aligned the brand’s visual language with its business model.
Design Guru
B2B Creative Marketplace
Mumbai, India
Client Background
DesignGuru (now closed due to personal reasons) was a B2B online marketplace providing digital design assets tailored for startups and small businesses. Unlike generic platforms, DesignGuru focused on creating India-specific cultural and business visual assets for branding and social media marketing, offering a localized alternative to global platforms like Shutterstock.
The Challenge
Although the business model was strong, the existing logo and brand identity lacked strategic alignment and relevance to their vision. Their visual system did not communicate the uniqueness of their offering or differentiate them in a competitive market. Through a LinkedIn connection, they approached me to redesign their brand identity, visual design system, and overall brand language to reflect their positioning more effectively.
Our Solution
We began by analyzing the platform’s core value proposition — localized, versatile, and professional design assets for the Indian business ecosystem. From this, we developed multiple identity concepts that balanced creativity with clarity. The new system emphasized modern minimalism infused with cultural cues, symbolizing both accessibility for startups and credibility for professional use.
Execution
The redesigned brand identity included:
- A new logo system adaptable across digital and print applications
- A vibrant color palette inspired by Indian design sensibilities yet modernized for tech appeal
- A typography system optimized for both readability and visual impact in digital platforms
A visual language adaptable to website, digital assets library, marketing campaigns, and social media communications
Outcome
The refreshed identity gave DesignGuru a distinct, professional, and culturally resonant brand presence, helping them communicate their niche offering clearly to startups and SMEs. While the company was later shut down for personal reasons, the rebranding project was recognized by their stakeholders as a strong, strategic step that successfully aligned the brand’s visual language with its business model.