Stoicure Pharmaceutical
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Stoicure Pharmaceutical
Ahmedabad, India
Client Background
The Challenge
Mr. Ankit Patel, the founder, comes from a business legacy, having served as a director at Liberty Publications, a 45-year-old publishing house founded by his father. During the global standstill of the Covid-19 pandemic, Ankit’s entrepreneurial instinct recognized an urgent need in the healthcare sector. This vision led him to establish Stoicure Pharmaceuticals.
When he approached me, the brief was to create a strong and trustworthy visual identity for his new pharma venture. Despite it being my first project in the pharmaceutical sector, Ankit’s trust gave me and my team the opportunity to shape the brand’s first identity system — a challenge we embraced with enthusiasm.
Our Solution
We conducted an in-depth exploration of visual cues in pharma branding, focusing on qualities of trust, clarity, and care. After developing 4–5 concepts, we presented three refined options, one of which was finalized. The approved design was minimal, clean, and visually striking, featuring a two-color system that conveyed both strength and simplicity — aligning with Stoicure’s values and mission.
Execution
- Designed a typographic and symbolic logo representing trust, care, and forward-thinking innovation
- Developed a two-tone color palette for clarity, minimalism, and memorability
- Built a typography system optimized for healthcare communications and readability
- Extended the identity across packaging, marketing materials, digital platforms, and corporate stationery
- Delivered a comprehensive brand guideline system for consistency across future applications
Outcome
The new identity positioned Stoicure Pharmaceuticals as a credible and trustworthy healthcare brand from the outset. The clean, minimal system reflected professionalism and care, resonating with both healthcare professionals and patients. Beyond aesthetics, the identity provided Stoicure with a solid foundation to grow, communicate, and build trust in a highly competitive pharma market.
Stoicure Pharmaceutical
Ahmedabad, India
Client Background
The Challenge
Mr. Ankit Patel, the founder, comes from a business legacy, having served as a director at Liberty Publications, a 45-year-old publishing house founded by his father. During the global standstill of the Covid-19 pandemic, Ankit’s entrepreneurial instinct recognized an urgent need in the healthcare sector. This vision led him to establish Stoicure Pharmaceuticals.
When he approached me, the brief was to create a strong and trustworthy visual identity for his new pharma venture. Despite it being my first project in the pharmaceutical sector, Ankit’s trust gave me and my team the opportunity to shape the brand’s first identity system — a challenge we embraced with enthusiasm.
Our Solution
We conducted an in-depth exploration of visual cues in pharma branding, focusing on qualities of trust, clarity, and care. After developing 4–5 concepts, we presented three refined options, one of which was finalized. The approved design was minimal, clean, and visually striking, featuring a two-color system that conveyed both strength and simplicity — aligning with Stoicure’s values and mission.
Execution
- Designed a typographic and symbolic logo representing trust, care, and forward-thinking innovation
- Developed a two-tone color palette for clarity, minimalism, and memorability
- Built a typography system optimized for healthcare communications and readability
- Extended the identity across packaging, marketing materials, digital platforms, and corporate stationery
- Delivered a comprehensive brand guideline system for consistency across future applications
Outcome
The new identity positioned Stoicure Pharmaceuticals as a credible and trustworthy healthcare brand from the outset. The clean, minimal system reflected professionalism and care, resonating with both healthcare professionals and patients. Beyond aesthetics, the identity provided Stoicure with a solid foundation to grow, communicate, and build trust in a highly competitive pharma market.